
How Long Does a Trademark Last?
Provided you renew them at the appropriate intervals, trademarks can last for as long as you decide to use the mark in commerce.
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Provided you renew them at the appropriate intervals, trademarks can last for as long as you decide to use the mark in commerce.
Failing to follow certain trademark registration best practices could increase the time and money you’ll spend on protecting your trademark.
Developing and protecting your brand isn’t just a “cost of doing business,” but rather an investment in customer goodwill and recognition.
Trademark registration gives you additional rights and powers over how your branding is used, and can help you fight instances of infringement.
Although incontestability does not mean invincibility, it’s still recommended that business owners apply after five years of continuous and exclusive use.
Figure skating often intersects with IP law in unique and interesting ways, such as when skaters choose to register a copyright for their routines.
We discussed the typical needs for filing an amendment to allege use and discovered their website qualified.
Applying for a basic, vanilla trademark is actually surprisingly cheap. However, the costs surrounding the application process can add up quickly.
The U.S. Patent and Trademark Office (USPTO) offers two initial application forms for new trademarks. In most cases, the TEAS Plus is the best choice.
Smells, sounds, shapes, colors, and movements have all been trademarked in the past. However, they all share one common element: brand distinctiveness.
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